Become an Equixly Partner
Carlo De Micheli
The advantages of a business partnership are undeniable. All sides can benefit tremendously from a trusting, lasting relationship that allows organizations to give and receive a business boost.
The following sections discuss business partnerships, the API security market, and Equixly. You’ll learn why the current market conditions are ripe for collaborating with an API security company and how partnering with Equixly, an exceptional API security company, can benefit your business.
Without further ado, we present to you the reasons for becoming an Equixly partner.
Why Partner?
Help others to help yourself—that’s the fundamental idea behind a business partnership.
A solid partnership opens new, significant revenue opportunities. Many established companies earn a large portion of their overall revenue through partners. Others use partner channels as a basis for their future growth.
Partnerships widen your network and allow you to expand to new parts of the world. How? Through your partners’ knowledge and understanding of regional markets and demographics.
A good partnership fills gaps in your and your partner’s production and services for improved offerings and service packages. For instance, as bundled solutions are currently in demand, you can offer an appealing software bundle with your partner’s product included.
Besides all this, partners can provide marketing and sales support.
The B2B landscape is changing. Organizations prefer a lasting, long-term relationship to an ephemeral one-time purchase. However, to build this type of relationship, you must ensure you partner with the right people, not just the right business entity, at the right time in the right market conditions.
The time is ripe for partnering with an API security company with a human face.
The API Security Market: The Present and the Future
Research and analysis show that the API security market has been growing rapidly and will continue to do so in the foreseeable future. North America currently has the largest market share, but Asia-Pacific is emerging as an up-and-coming region.
Analysts predict the API security market will increase from hundreds of millions to multi-billion dollars in a few years. Many factors are causing this accelerated expansion, some of the decisive being the following seven:
- The ubiquity of APIs
- The proliferation of mobile and web apps
- The widespread need for the exchange of and access to information from diverse data sources
- The adoption of cloud computing and microservices architecture
- The snowballing increase in API security attacks and incidents
- The growing demand for purpose-built solutions
APIs are becoming the pillar in the mainstream software design approach. In that direction, over the last few years, reports have shown that an organization’s API traffic can grow from about 40% to more than 300% in just one year.
APIs have been instrumental in global digital transformation. Due to their rapid digitalization, critical industries such as healthcare and BFSI (banking, financial services, and insurance) rely extensively on APIs. The same applies to booming emerging industries such as the electric vehicle field.
Practice and testing have shown that WAFs (web application firewalls) and other general web security protection mechanisms are ineffective against API attacks. Rule-based solutions like WAFs are rigid and, therefore, limited. They cannot understand the dynamic API context and find exploitable business logic flaws.
Considering this, the general tendency to increase investment in purpose-built API security solutions shouldn’t be a surprise. And the prospective trend seems to favor solutions that are:
- Able to integrate in DevOps
- Proactive in security problem remediation
- Cloud-based, meaning flexible, scalable, and accessible
- Powered by AI (artificial intelligence) or ML (machine learning)
Equixly ticks all these boxes.
Why Equixly?
The current favorable conditions and the predictions for the future of the API security market provide sufficient reasons to partner with an API security company. But why Equixly?
Equixly is a cloud-based API security solution concentrated on security testing and posture management.
Equixly primarily specializes in API penetration testing, which is why we refer to it as a virtual hacker (by “hacker,” we mean ethical or white-hat hacker). It follows the same principles and methodology of work as ethical hackers: It attacks your APIs to discover and/or exploit vulnerabilities, reports the results, and recommends remediation measures.
The difference from traditional penetration testing is that, as a virtual hacker, Equixly:
- Works much faster and more efficiently, to a large extent, due to its proprietary AI engine
- Allows you to automate tests so you can conduct them at any time and as regularly and frequently as necessary
The merits and indispensability of ethical hacking are repeatedly shown by security researchers who have found and reported countless API vulnerabilities, preventing them from being exploited by threat actors. In that sense, the value of ethical hacking and penetration tests is incontestable.
As for the value of automated penetration testing, it suffices to say that automation is already widely adopted in technology and various industries for a reason. We can experience the benefits of automated complex workflows, challenging tasks, and arduous workloads daily at work and at home.
The purpose of Equixly, the virtual hacker, is:
- To alleviate the yawning staffing and skill gaps in cybersecurity
- To lessen the overall workload of overstretched security teams
- To lower the time and cut the costs of penetration tests
- To change penetration testing from a once-a-year affair into a regular practice
- To supplement the work of experienced and knowledgeable ethical hackers
In addition to helping security professionals and teams, Equixly is built with developers in mind. The team behind it endorses the shift left approach and firmly believes in proactive API security, integration of security testing in the SDLC (software development life cycle), and continuous testing. Because prevention is better than cure.
When it comes to posture management, Equixly helps you cover all four aspects of it:
- API inventory management: By looking for and reporting about shadow APIs and uncatalogued endpoints
- Data classification: By providing information on the API endpoints that operate with sensitive data such as credit card numbers
- Vulnerability management: By scanning for the most common and severe API vulnerabilities as presented in the latest OWASP Top 10 API Security Risks, reporting on the findings specific to an organization’s APIs, and suggesting appropriate remediation
- Compliance: By generating reports that allow you to track improvements in your API protection efforts from one test to another and provide proof for the security of your APIs
Let’s Partner Up
An excellent way to present the fundamental elements of our partner program is through straightforward questions and answers. And that’s what we’ll do here.
What type of partners does Equixly look for?
We look primarily for cybersecurity consulting companies, system integrators, and resellers (currently, no distributors). For instance, we can work with partners whose portfolio includes an API runtime security solution to help them offer end-to-end API security protection.
What are the requirements for someone to become a partner? Are there any costs involved?
One of Equixly’s business goals is to be partner-friendly. We know that simplified partner agreement terms, instead of burdensome preconditions, are a good way to start a trusting partnership. Hence, no costs or financial investment are required from our partner’s side.
What kind of support does Equixly provide?
Generally, we offer webinars and sales (including pre-sales and post-sales) support. We can also provide marketing material such as white papers and solution briefs.
More specifically, the extent of our support depends on the type of partnership we are in. If our partner is a reseller, we’re more involved. For instance, we support our partners’ customers when they’re starting with our product, i.e., during onboarding. It’s worth noting that Equixly has a short time to value, and one contributing factor to this quality is precisely its simple onboarding process.
If the partner is a system integrator, our support is more limited. In that case, we explain the solution to the partner, but they’re the ones who install it, manage it, and support their client.
What does Equixly bring to the table?
We offer a unique product built with future-proof technologies—the upshot of the 15-year hands-on experience of its founders—and extensive expertise in the field.
Equixly was created to resolve some of the most pressing problems, seen from the insiders’ perspective, in one of the most under-protected modern technologies, APIs. In addition, it’s a product made for one of the most prospective cybersecurity markets—the API security market.
What are the benefits for our partners regarding financial rewards and incentives?
Equixly includes a pretty straightforward model of financial rewards and incentives through competitive discounts.
Become a Partner
Here, we only scratched the surface of what Equixly represents and the magnitude of potential it has in the current API security market conditions. To get more info and to schedule a call with us to become a Partner, fill out the form below:
Carlo De Micheli
Director of Product Marketing
Carlo is a versatile professional with extensive international experience. His enthusiasm for innovation extends across cybersecurity, automotive, and aerospace, where he actively engages in pioneering projects. Holding a technical background in aerospace engineering and supplementing it with independent studies in programming and security, Carlo has organized and presented at international conferences and established tech startups related to the sharing economy and fashion before embracing marketing and sales.